Reignfull Reaches 3,000 Instagram Followers!

Ah! We reached 3K followers on the ‘gram and we are SO grateful for each one of you. Thank you for supporting our small business - many of you are new here, so to recap: we launched last July and are in disbelief every day by how supportive everyone has been. (Random tangent, but as a Social Media Manager, it’s important to track your analytics, ie. engagement, viewers, etc., and it’s so rewarding to see all the consistent love Reignfull is shown 😭). Okay, back to topic:

The idea behind Reignfull (rain-full) came from a story you’ve most likely heard before or lived through firsthand. We were the kids who were made fun of for speaking our native language brokenly, we grew up feeling like we were too American for our Indian families, but too Indian for our American friends. Luckily we lived it and grew from it. We’re now on the other side, in our late twenties, and can finally say how fortunate we feel to be first generation South Asian American’s.

Like how lucky are we that we get to celebrate and partake in such beautiful customs like Holi, Navratri, and Diwali? And how freeing is it that we don’t have to feel like we’re living a double life anymore, instead we can wholeheartedly say that we’re living the best of both worlds. This is where the idea of Reignfull came about. We wanted to design trendy clothes that our generation and generations to follow can relate to and be proud to wear.