Our Story

Reignfull is an American-Desi brand founded by a first generation Indian-American. Reignfull was launched because of a story you’ve probably heard more times than not. I was born and raised in America and felt like I lived a double life. I was “too American” for Desi’s but “too Desi” for American’s. I'd hang out with my American friends at school, but I'd come home to our Desi life - helping my parents in the kitchen, eating Indian food, going to Indian events at the hall, etc. Now I'm in my twenties and realize how unfortunate it was to separate my life instead of embracing both cultures. Reignfull’s apparel has common phrases that we grew up saying/hearing because even though we're assimilating into the American culture, we want our next generation to embrace and be proud of being Desi!

So long story short, our mission at Reignfull is to bring representation to the South Asian community as well as encourage inclusivity and make people laugh 🙂.

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✨and our personal favorite, spread the word!


We are always open to suggestions. Feel free to email us at with any questions or feedback you may have!